About Us
About WP2Wix
Manual WordPress → Wix transfers, done by one person who actually cares
WP2Wix is a boutique, hands-on migration service run by Michael Rayner. No big “team page,” no automated scripts, no mystery process. Just one specialist who rebuilds WordPress sites carefully inside Wix — so business owners can move platforms without losing what they’ve already earned.
If you’re coming from WordPress and you’re aiming for Wix, the goal is always the same: keep your content, keep your structure, keep your identity — and make the new site feel even better.
Michael Rayner — founder, migration specialist, your single point of contact
I’m Michael. I do the work myself, and I talk to you directly.
I’m the person who reviews your WordPress site, maps what needs to be preserved, rebuilds your pages in Wix, checks the details, and guides the go-live. That “one person” approach is intentional. Migrations get stressful when they’re passed through layers of project managers and handoffs. I keep it simple: fewer assumptions, fewer mistakes, more clarity.
How it started (and why WP2Wix exists)
Before WP2Wix, I worked on web projects where “migration” often meant rushing a site through tools, exporting content, importing it somewhere else, and calling it done. The results were predictable: broken layouts, missing pieces, pages that looked “close enough,” and SEO damage that showed up weeks later.
That never sat right with me.
I built WP2Wix around one principle: precision beats automation. A WordPress-to-Wix transfer isn’t just “moving data.” It’s rebuilding a working website in a new environment — with all the small decisions that make it feel professional, consistent, and trustworthy.
Education and early career
I studied web and digital media with a practical mindset: design that supports real goals, content that stays readable, and systems that are easy to maintain. Early in my career, I worked with small agencies and independent businesses where every project had constraints: tight budgets, tight timelines, and owners who needed the site to “just work” because it was tied to revenue.
That experience shaped my approach: no jargon, no overengineering, and no surprises.
Over time I specialized in platform work — the kind of projects most people avoid because they’re tedious: rebuilding pages, mapping URLs, cleaning content, and making sure nothing important gets lost in the move.
Why I now focus on WordPress → Wix transfers
At some point I realized my strongest value isn’t “another new website.” It’s helping people move safely when they’ve already invested years into content, branding, and search visibility.
A migration is a trust project. Someone is handing you their online identity and asking you not to break it.
That’s why I keep WP2Wix small and personal. I only take on projects I can oversee end-to-end, and I prefer a process where you can review a full Wix preview before anything goes live.
What I believe in
Manual work, not shortcuts.
Your site deserves a careful rebuild, not a gamble.
Clarity over complexity.
You’ll always know what’s included, what’s not, and what happens next.
Respect for what already works.
If your structure and messaging convert, we preserve it.
A calm launch.
Preview first. Approval second. Go-live last.
A bit more human: family, hobbies, and how I recharge
When I’m not rebuilding websites, I try to do things that pull me away from screens. I’m big on long walks and weekend hikes, and I travel when I can — even short trips reset the brain after detail-heavy work.
I’m also into home cooking (the kind of person who will repeat the same recipe three times until it’s right), and I like practical fitness — nothing extreme, just consistent movement that keeps energy steady. And yes, I notice design everywhere: menus, signage, packaging, and how people move through spaces. It’s all UX in a different form.
Family matters to me. I keep work boundaries on purpose, because quality work requires a clear head — and because life shouldn’t be one endless “urgent” sprint.
Why clients choose WP2Wix
Clients usually come to me after one of these experiences: they tried to move their WordPress site themselves and realized it’s more complex than expected, they tried a tool and didn’t like the result, or they simply don’t want to risk SEO and downtime.
They stay because the process feels steady: one point of contact, clear steps, careful execution, and a final result that looks like a real website — not a patched-together migration.
Want to talk through your migration?
If you’re considering a move from WordPress to Wix, send your site link and tell me what matters most (design match, SEO stability, timeline). I’ll reply with a clear plan and realistic next steps.